Archive for March, 2010

CNET’s Best of CTIA Awards

Friday, March 26th, 2010 by

Another CTIA has come to an end, so it’s time for CNET to pass out our Best of CTIA awards. We had to make a tough choice this year and break away from our traditional categories; because most of the major handset announcements in Las Vegas this year were smartphones (you can blame Android for that) we consolidated the traditional Best Phone and Best Smartphone categories into a category for Best Phone, plus a runner-up. We also couldn’t find a worthy nominee for Best Software/Service so we did away with that category completely. So now, on to the winners.

Best Phone
HTC Evo 4G
Yes, this is a bit obvious, but we have to give credit where it’s due. Not only is it America’s first 4G phone, but the Android-powered Evo is also a gorgeous device. The display is stunning, it offers oodles of features–we particularly love its capability to act as a hot spot for up to eight devices–and it is really fast.

The Evo is still in early form, but we like what we see so far, from the interface to the hardware to the performance. Sure, we know that it’s really meant for people in a Sprint WiMax market, but even 3G people should get a kick out of this device. Sprint promises the Evo 4G this summer, though we don’t yet know a price or any service plan details. And, in that regard, our only advice is, “Sprint, don’t screw it up.”

Runner-up
Samsung Galaxy S
Samsung rarely lets us down when it comes to a tech trade show, and CTIA 2010 was no exception. The Samsung Galaxy S is a worthy device all around. We’re optimistic about the Social Hub, we love the design and AMOLED display, and the feature set includes messaging, multimedia, a personal organizer, and communication. We also like that it runs Android 2.1

The Galaxy S would have given the Evo 4G a run for its money for the the top title if only we knew more about U.S. availability. Samsung says it will be out by this summer, but we don’t know in what form. We’ll be waiting to see what happens next.

Best Accessory
BlueAnt A1
The BlueAnt T1 is our pick for best accessory thanks to its promise of superior wind-noise performance; it claims to deliver clear audio in wind speeds up to 22 miles per hour. It has a text-to-speech technology that will read out incoming caller IDs and text messages, plus it’s also one of a few durable headsets, with a special protective case that makes it great for the outdoors enthusiast.

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Haiku Ca-choo

Tuesday, March 23rd, 2010 by

I liked this post today from the Bad Pitch Blog re other ways to get your news across besides a press release. At INK, we firmly believe there ARE other alternatives – and sometimes it’s instead of, whereas others it’s in combination with. Either way, the point made at the end of the post conjures up a recurring theme, here on this blog, at INK and in the realm of PR – it’s QUALITY that matters. Go ahead, announce your new product via sky writer, spray paint it on a wall or silk screen it on a t-shirt. At the end of the day though, if it’s not good stuff, it’s just not. No lipsticks on pigs – can’t dress up what’s not able – this is my haiku. (HAHA, I think I’ll stick to press releases! ;-) But I told @laermer I’d give it a shot, so there you go.)

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BlueAnt Launches Rugged T1 Voice-Controlled Headset, Android Application That Speaks Text Messages

Monday, March 22nd, 2010 by

BlueAnt’s trademark seems to be voice-controlled Bluetooth headsets, so we were none too surprised when it announced the T1, another voice-controlled earpiece that lets users answer or ignore calls with voice commands. But we were more intrigued by its second announcement, an Android app that speaks text messages into your Bluetooth headset.

The free BlueAnt Android Q1 application works with two BlueAnt headsets: the V1 and, yes, the Q1, both of which are voice-controlled. Unfortunately, it’s only compatible with Android 2.0 and higher, which means it won’t work with most phones, save for, say, the Droid and Nexus One. When you do receive a text message, the app will recite the text, although it will announce the senders by their phone number, not their name. Curious? It’s available today in Android Market.

The T1, meanwhile, ushers in a new wind noise reduction technology called Wind Armour, which promises clear sound amid winds as fast as 22 miles per hour. Its design, including a silicon layer that covers the whole headset, is more rugged than most headsets’. It’s also the first voice-controlled headset in BlueAnt’s lineup to announce the names of callers. Other specs include A2DP streaming for music and turn-by-turn directions from your phone, the ability to pair with two devices at once, 6 hours of talk time, and 120 hours of standby. Look for it in May for a reasonable list price of $79.99.

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Awareness = Quantity, Action = Quality

Friday, March 12th, 2010 by

In preparation for a client meeting recently, I ran across this article on PR measurement on Metrics Man’s blog. He details five things to forget and five things to learn about PR measurement in 2010. A few things resonated with me on this topic:

What to forget: The PR industry has tried for SO LONG to measure PR in terms of numbers (ad value equivalency, number of hits, number of interviews…) – hell, we still do this at INK primarily because it’s the language our clients speak. But does it really work? Metrics Man says forgeddaboudit. It doesn’t tell you anything. So what if your coverage increased significantly year over year? Did anyone read it? Did anyone ACT on it?

Ah, action – that’s one of the things to remember in 2010. What PR is all about is moving an audience from (Metrics Man here again) exposure to engagement to influence to ACTION. If we’re just measuring exposure – which is what the quantity measurements are all about – then we’re not saying much about the value that PR is bringing to our clients’ business. Now, say we only get one interview – but it’s an interview with the Wall Street Journal and has the potential to influence legislation that affects the industry the client plays in…let’s ask the client what he would prefer – more interviews or the RIGHT interview? I hope we can guess which one he prefers.

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Practice What We Preach

Friday, March 12th, 2010 by

I am embarrassed to say it’s been several long months since I’ve contributed to our blog. What holds me back – besides lots of great work, the holidays and a new baby? (Excuses, excuses!) The biggest thing that holds me back is the audience – what if what I have to say is of interest to part of my audience, while perhaps not of interest or even offensive to another? This dilemma freezes my fingers over the keyboard, and then, instead of figuring out a solution, I just give up.

Well, no more. We cannot, as a client service and PR counsel organization, recommend to our clients that they take the time to put their thoughts “out there” when we don’t do the same. Just as I hope to teach my daughters by example (vs. the “do as I say, not as I do” approach my parents took with me ;-) ), I feel compelled to do the same with my clients when it comes to social media. So…I’m back!

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Bluetooth 4.0 to Reach Devices in Fourth Quarter

Wednesday, March 3rd, 2010 by

The Bluetooth 4.0 wireless specification could start to appear in devices such as headsets, smartphones and PCs by the fourth quarter, the Bluetooth Special Interest Group said on Wednesday.

The new specification will be able to be used in lower-power devices than previous versions of the technology, including watches, pedometers, smart meters and other gadgets that run on coin-cell batteries, said Michael Foley, executive director of the Bluetooth SIG standards-setting organization. Previous versions of Bluetooth could only go into devices with triple-A or larger-capacity batteries.

Bluetooth 4.0 includes a low-energy specification for transmitting small bursts of data over short ranges, in addition to the high-speed data transfer capabilities introduced with Bluetooth 3.0 last April.

More wireless capabilities are being added to gadgets like cameras, portable game players and tablet PCs to help them communicate with other devices, said Charles Golvin, principal analyst at Forrester Research. Bluetooth 4.0 could be used to let those devices exchange low-level information without using much energy, he said.

“These protocols are designed to be very efficient because they are delivering small bits of data,” Golvin said.

Despite the low-power option, users will notice only nominal battery-life improvements for long-range or continuous data communication, Foley said. Bluetooth 4.0 radios will consume roughly the same amount of power as Bluetooth 3.0 radios when used to sync smartphones with laptops or listen to music with wireless headphones, he said.

The new specification will carry the high-speed Wi-Fi feature introduced with Bluetooth 3.0. That allows devices to jump onto Wi-Fi 802.11 networks, where it can transfer data at up to 25Mbits per second.

Bluetooth competes with wireless technologies such as WiBro, UWB (Ultra Wideband) and Wi-Fi. But Bluetooth 4.0 is better-suited for short-range communications, as competing technologies expend a lot of energy to transmit data over similar distances. “They’d be like pulling out a cannon to kill a mouse,” Golvin said.

The Zigbee wireless specification is another alternative to Bluetooth 4.0, but Bluetooth has the advantage of being widely deployed across devices, Golvin said. That gives it a head start over competing technologies.

Bluetooth is also an open standard, while most competing low-level technologies tend to be proprietary, Golvin said. For example, The Nike + iPod Sport Kit uses a proprietary technology to send exercise data from a shoe to an iPod or iPhone.

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Dealing with LED Heat

Monday, March 1st, 2010 by

Light-emitting diodes (LEDs) don’t like heat. Heat shortens their lifetimes. It also damages brightness, ruins efficiency and diminishes color.

“Heat is death to an LED,” says Joe DeNicholas, Lighting Business Unit director for National Semiconductor. “There’s widely published data suggesting that if you keep the junction temperature of an LED at about 100 degrees Celsius, it will last for 80,000 hours. But if you let it go to, say, 135 degrees Celsius, the lifetime drops down to about 20,000 hours. That’s why we have to keep them cool.”

Keeping them cool, however, is no simple task. In the past decade, LED current levels have soared. Whereas 20 mA was typical a few years back, 1A is commonplace today. Similarly, power levels have skyrocketed from milliwatt levels a few years ago to more than a watt today. In some industries power levels are said to be doubling every three to six months.

“The old LEDs never required cooling,” says Barry Dagan chief technical officer of Cool Innovations, a maker of heat sinks. “But when you’ve got two watts of dissipated power, you have to have cooling. And now we’re starting to hear talk of power levels at 10 watts, 15 watts and more.”

So how’s an engineer supposed to cool a little LED that may need to dissipate a couple of watts? Answers are many. Electronics manufacturers have developed drivers that can back off the current when the junction temperature rises too high or when the LED is illuminating an unoccupied room. Materials experts have created metal-clad substrates that draw heat away from the LED. And heat sink manufacturers are finding new and innovative ways to move heat into the surrounding air.

“The engineer has to figure out the path that takes the heat from the LED junction out to the ambient air,” says Joe Jablonski, applications engineering manager for Osram Opto Semiconductors, an LED manufacturer. “That path is your thermal system.”

Go to the Source

So if LEDs require such care, why go to the trouble? Why not use an incandescent bulb? Engineers say there’s good reason. LEDs offer exceptionally long life, making them ideal for applications where it’s difficult to change a bulb. Then there’s efficiency. LEDs deliver a lot of light for little power. Although reliable figures for lumens-per-watt are difficult to pin down, the difference between an incandescent and an LED is vast. By some accounts, LEDs offer about 120 ℓm/W, while incandescents hover between 10-15 ℓm/W.

“There’s no doubt about it,” DeNicholas says. “The LED is the most efficient controllable light source ever created.”
To be sure, though, LEDs still carry higher costs. “There has to be an overwhelming need, other than efficiency, to use an LED,” says Tom Morris, applications engineering manager for TT Electronics’ IRC Div. “The price you pay per lumen of output is still much more than what you’d pay with a conventional light bulb.”

Still, the number of applications is growing rapidly. Between 1999 and 2009, prices dropped to about one-third of what they had been, making it possible to use LEDs in a wide variety of special projects, including such notable applications as the driver-customizable Ford Mustang interior and the massive 12-million-light Walgreens sign in New York’s Times Square. Experts say LED use also continues to increase in medical equipment, handheld electronics, architectural lighting, parking garages, street lights, television backlighting, signage, vehicle interiors and even automotive head lamps.

The key to making it happen is thermal management, say experts. “With the development of high-brightness LEDs in one-watt packages, there’s enough heat being produced so that you now have to get rid of it,” Morris says. “That’s the only way you’re going to attain the luminosity and reliability that you need from your LED light source.”

The place to start managing heat is at the source, engineers say. Electronics manufacturers such as Texas Instruments (TI) and National Semiconductor are doing it with the development of smart LED drivers. TI, for example, has rolled out a product known as UCC28810SIMPLEDrive, capable of controlling current and dimming LED illumination. By integrating the intelligence of TI microcontrollers, the driver can monitor junction temperature or employ a feature known as intelligent occupancy sensing.

“It senses if there are occupants in the room, and it turns on or off the lights or it dims the lights,” says Peter Di Maso, product marketing manager with TI’s Power Management Business Unit. The company also enables users to program the LED’s operation to keep temperatures at a desirable level. Engineers can set the driver to gradually cut back on electrical current until the unit reaches a prescribed shut-off temperature.

“If we start to detect it’s getting hot, we decrease the current,” says DeNicholas of National Semiconductor. “When we decrease the current, it lowers the light output, but it also decreases the power dissipation, so we can keep the LEDs in a safe operating region.” (National Semiconductor also offers help for designers with its WEBENCH® LED designers tool suite.)

Spreading the Heat

Still, heat happens. And when it does, the entire LED system has to be able to dissipate it. Typically, heat travels a circuitous path, gradually exiting the LED through its electronic packaging, moving into a printed circuit board and across a dielectric layer, and then onto a heat sink where it is transmitted into the surrounding atmosphere. In some cases, applications engineers also employ blowers or other active devices to help push the heat away from the LED assembly.

“It’s very similar to water flow,” DeNicholas says. “You don’t want to resist it. You want the heat to travel from its generated source to where it is being dissipated, as smoothly and fluidly as possible.”

Materials experts, such as The Bergquist Co. and TT electronics’ IRC Advanced Film Div., create substrates that can quickly transfer heat away from the LED’s base. Bergquist’s Thermal Clad Insulated Metal Substrates (IMS) provide an alternative to the commonly used and inexpensive FR-4 material, which consists of copper laminated to a glass-epoxy board. In contrast to FR-4, Thermal Clad IMS is a thin, thermally conductive layer bonded to an aluminum-copper substrate for the expressed purpose of heat dissipation. The layer combines electrical isolation with high thermal conductivity, while bonding the base metal and circuit foil together. The bottom line for users is that the metal-clad substrate quickly transfers heat to the aluminum base plate, thus improving the LED’s performance.

“The LEDs are placed on top of the substrate using regular surface mount technology,” says Justin Kolbe, a senior research and development engineers for The Bergquist Co. “Conduction to, and through, the thick metal layer is very good.”

Similarly, TT electronics’ IRC Advanced Film Div. has rolled out a substrate technology known as Anotherm, which consists of an aluminum alloy substrate, a thin dielectric layer and a screen-printed conductor atop the dielectric. “Because of the high thermal conductivity that the base aluminum substrate offers, in many cases the Anotherm board eliminates the need for additional heat sinks,” says Morris of TT Electronics’ IRC Div.

Creating Air Flow

In some cases, however, heat sinks, fans and other devices may be needed. In those cases, engineers typically try to employ natural convention first, and forced convection (fans and other active devices) second. “In the natural convection mode, if you just move the air slightly, you can increase cooling by a factor of as much as ten,” says Dagan of Cool Innovations. “If you run a fan at low speeds, you can improve your cooling even more, but many people don’t want fan noise in their LED applications.”

Cool Innovations has developed an innovative way to boost the cooling of naturally convected systems. The company’s flared pin heat sinks depart from the conventional by employing thermally conductive pins that are splayed outward. Because the flared pins incorporate significantly wider spacing than conventional straight pins, they feature low friction between the air and the heat sink.

“By nature, there’s a limit to how much heat you can dissipate by the natural convection mode,” Dagan says. “But with the flared design, we’re tricking the heat sink. By flaring the pins outward, we’re using free space and the distance to adjacent pins is greater. So we’re optimizing the surface area and the distance between the pins.”

Dagan says the flared pin design dramatically aids heat dissipation. He adds, however, that some systems still need a fan or other type of active device when power generation reaches high levels. For those applications, Cool Innovation also offers “pin-fin fansinks” that embed a fan in the heat sink’s pin array. The fansinks, designed for applications that are restricted in height but need substantial cooling power, generate 6.1 cubic ft of air flow per minute.

Similarly, Nuventix Inc. markets a product know as the SynJet – a synthetic jet that uses a diaphragm to cool the region around the LED. The device works by activating an electromagnetic driver, which causes the diaphragm to oscillate, thus pulling the surrounding air into the device’s housing. Rapid cycling of air in and out of the housing creates turbulent pulsating air jets that can be directed to precise locations where cooling is needed.

Experts say forced convection will continue to be a necessity in some applications. “There is a class of LEDs where the users don’t care about noise,” Dagan says. “In applications where replacement of bulbs is costly, such as in skyscrapers, or where LEDs are hard to reach, it makes sense to have a small fan on top. That way, you increase the life of the device.”

More Heat to Come

With average LED power levels doubling every few months, engineers say the number of potential LED applications will balloon, as well. New electronic products can now drive 40 LEDs at once, and experts predict future chips will soon be able to drive as many as 80 LEDs at a time. Moreover, new research suggests that future LEDs of 180-200 ℓm/W may be only two years away. That’s why engineers in the auto and consumer electronics industries are talking about more widespread use of LEDs.

“LEDs have moved from cheap indicator lights to much more sophisticated applications over the last few years,” says Kolbe of Bergquist. “You’re going to see them in architectural and artistic applications and in automotive head lamps and streetlights more than ever before.”

But as power levels rise to 10W and possibly even 20W, engineers know there will be more heat and they’ll need new ways to manage it.

“It’s not like an incandescent light,” says Di Maso of  TI. “Incandescent bulbs eliminate their heat through radiation, whereas with LEDs it’s more of a mechanical issue. But with the efficiency of LED systems increasing as they are, that’s a problem worth solving.”

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