INK Public Relations is a full-service, boutique PR agency specializing in media and analyst relations for consumer technology, B2B technology and clean energy companies. In addition to media and analyst relations, we offer strategic planning, message building, executive media training, competitive analysis, social media programs and other online tactics, tradeshow support, speakers bureau services, content development and event planning so our clients are able to effectively reach the right audiences. INK is savvy and extremely authentic with the media and for that the press value and respect us. When we bring them something, they know it is going to have substance and that we will follow through with the information and interviews they need to complete their stories. INK also has strong working relationships with industry analysts which have been built over time. We excel at distilling key messages and are a group of excellent writers.
Consumer Technology
We love a new gadget - and so do consumers. INK has contributed to taking consumer awareness of Bluetooth technology from 22% in 2003 to 84% in 2007, and has launched successful products such as the magicJack which sold one million devices in the first six months. INK knows the consumer tech media, the media events and tradeshows that make for effective launch pads, and the complimentary strategies necessary for a successful product introduction. We also know how to maximize that launch momentum, secure product reviews and target new verticals as the clients' needs grow and change.
B2B Technology
Consumer and B2B technology PR are very different animals - and we know how to tame them both. INK excels in knowing the targeted media and industry analysts needed to reach enterprise, government, OEM, vertical market and other business customers. We know your business is constantly changing and we have the agility to adapt messaging and tactics to meet new goals. INK has experience building leadership status for clients like Sensory, BMC Software, TnT and Nuventix through speaking engagements, bylined articles and tradeshow presence. Of course, rolling thunder news campaigns and industry awards programs are a part of every B2B technology client engagement.
Clean Energy
You can't turn on the TV or open a newspaper today without hearing about alternative energy. T. Boone Pickens is a common household name and even Paris Hilton has an energy plan. INK is highly educated on the economic, political, technical and environmental opportunities and challenges that exist today for companies in the renewable energy space. We have experience in developing messages and coaching spokespeople to help them break through the noise and develop a leadership position in this critical, growing market.